It can take an angry moment-“Why the heck is this still sitting around like this?”-to give them that final push out the door. Many of my fonts sit around in a kind of mostly-complete-but can-I-really-call-it-finished? purgatory (for years, sometimes!). I tried to retain the clunkiness of these styles but without any grittiness I wasn’t going for a warts-and-all revival of early 20th century headline types like Alternate or Railroad Gothic.įrustration can certainly grind things to a halt, but it can also serve as a fuel that propels projects through periods of doubt and uncertainty. The typeface is named after the German word for “image” and was designed with a singular goal: to set a damn fine headline.īild imagines an alternate universe where an entire family is built around these straight-sided outliers. Started in 2012 at the suggestion of Sam Berlow, Bild’s dense texture, narrow proportions, and straight-sided letterforms make it structured but not rigid. The typeface is named after the German word for “image” and was designed with a singular goal: to set a damn fine headline.
These weights are clunkier and narrower than the rest of the family, with echoes of Alternate Gothic and ATF Railroad Gothic. 20, outliers in Jackson Burke’s famous midcentury grot. Bild v4 (temporary until August’s font is released)īild builds on the features of Trade Gothic Bold and Trade Gothic Condensed No.
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